To self promote or not… that is my question

I have recently come to the realization that if I want to compete (sell more) in the art world today I need to promote myself because no one is going to do it for me.  I have a very hard time with self promotion especially when it comes to my blog and self promotion.  I try not tooting my own horn on anything but the flip side is I want to because I want to sell more.  I want to stand on the top of the tallest building (or boat) and scream, “I’m king of the world!” 

I hope my out come is better than his was.

Okay maybe not, did you see the movie?  Anyways, I have been thinking about this for a while.  I don’t want to bombard everyone I know and my Followers with my self promotion but I want people to check out my stuff (maybe buy some things.)  How do I strike a balance between self promoting and spamming?  I guess that is the crossroads I am at.  Do I promote my art work and jewelry on my blog or don’t I?  If I do promote I will only do it once a week because I feel sheepish promoting anything I sell more than that.

The other thing I find extremely difficult is pricing.  Honestly I think promotion and pricing go hand in hand.  If you promote, your are promoting an item you priced.  Is that price right or will people roll their eyes at it?  I have been told that my prices are way too low on my paintings especially since I donate 50% to the National Wildlife Federation.  I have never charged more than a $100 for a painting even a 9″x12″ painting I think the most I have ever charged is $75-$90.  I don’t paint on large canvas, I paint small extremely detailed paintings making pricing even more difficult.  There is no magic formula for me, how I wish there was.  I go by size and medium:  watercolor is the cheapest, acrylics next and then pen and inks because they take the most time.  I am pretty sure I under value how much time it takes to do a piece.  I don’t take into consideration if a painting took 1 hour or 8 hours I base everything on size and medium.  I think part of me thinks no one will ever buy anything from me if a piece is priced over $100. 

I have stated before that this blog has helped me come out of my shell when it comes to showing my work and works in progress.  I guess self promotion is the next logical step even if it is way out of my comfort zone.  I promise I won’t spam but maybe a friendly reminder every now and then will be a good thing!

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